How would it be if you could reach out to the large number of audiences across the globe? How would it be when people from various parts of the world could see you and purchase from you? Imagine the huge amounts of revenue you would get! Does it seem like a dream to you? Not when you have a professional digital marketing company in Bangalore to help you with a great global SEO. And, if you don’t want to invest in hiring a company as yet, you can start off small by using these highly useful and result-oriented tips for creating a successful international SEO strategy.
With a perfect international SEO strategy in place, you can gain lots and lots of new customers from different parts of the world who will purchase form you and bring in greater profits. Also, note that you can find less costly opportunities for your business. Every country has a different price, and it’s possible that your competitors may have not even thought of targeting the market that you are opting for. This means lesser competition, which can bring you immense success! So, do you want all of these benefits in your bag? Then, hurry up and utilize the below mentioned tips to design your international SEO campaign!
Consider your target country’s customs and culture
Every country has different cultures, beliefs, and customs. You need to be very sure that you don’t have any kind of content or words that can hurt the sentiments of the citizens of your target country. Any kind of inconsideration or thoughtlessness could lead to all sorts of unpleasant situations. To avoid this, you must invest some time to research the customs and cultures of your target country.
Find your target keywords
We all know that keywords are one of the most important elements of a great SEO strategy. And, this is true for any kind of SEO – may it be local or global. When your content is translated, even your keywords will be translated. Ranking in a country with the country’s specific keywords is important. And for this, you need to be very sure with your target locations, target language, and thus your target keywords.
Choose your domain and URL structure wisely
Opting for country-specific top-level domains is a must for a significant international SEO strategy. However, from the many options available, you need to make a wise decision to lead you to success.
If you already have a strong online presence and want to attract new audiences, opt for a country-code top-level domain (ccTLD).
Easier to maintain as compared to ccTLD, is a subdomain, but the flow of link equity to and from the root domain may not go smoothly in this case.
You can have all international content placed in a subfolder on your domain with a subdirectory.
A general top-level domain with language parameters at the end of the URL can direct visitors to a translated version of your content. however, this isn’t as good for SEO because pages with parameters aren’t necessarily indexed.
Plan a strategy to rank in local search engines
Although Google is a world-class search engine, not every country will have the same ranking algorithms as Google. You need to do a research on your target country’s search engine and its algorithms to plan up an appropriate SEO strategy for the same. Stick by the rules and see success. Obviously this is not a piece of cake, and needs quite some experience and skill. Here, you will need to take the assistance of a professional SEO agency in Bangalore.
Focus on link building
You need to put in efforts with your link building in international SEO too. If you can earn links to your content from local resources in your target country, it will earn you great visibility and trustworthiness too.
Don’t auto-redirect to a translated version of your site
One of the worst practices could be auto-directing your website to a page translated into the language spoken there. This could lead to an inaccurate IP detection and location determining; or it could be possible that the user might not be able to understand the chosen language. Also, redirecting adds to the page loading time, and also makes it difficult for search engine crawlers to index your site’s pages. Additionally, remember to make your translations via humans, and not machines. A real human translator can result in a much sensible page, as compared to automatic machine-translated content.