Social media plays a huge role not only to connect people to people, but also businesses to clients. We see how every teenager, adult, as well as the elderly age group is available on some or the other social media platform. It could be Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, or any other, but you can see each one flooded with people of all age groups. Some could be there to connect with friends and family; while others could be there just for fun. Some could be there to look for sales and events, while others could be there to promote their brand. So, we see all kinds of sellers and buyers on social media too. This makes social advertising and social media marketing in Bangalore very important for those who want to reach out to a wider set of audience across the nation, or even the globe too!
With effective social advertising strategies from a professional social media company in Bangalore, you can hyper-target your marketing messages to the right audience. All you need to know is where your target audience is most likely to be seen, and then promote your brand there. To help you, here are a few social advertising tactics that can help you get the right attention, traffic, sales, and revenue.
Facebook Dynamic Creative
Facebook is soon to roll out a special Dynamic Creative tool that can help brands create thousands of different versions of an ad, varying in content based on who they will be shown to, and where they will appear. Here, you can input multiple elements that you want to include in your ad, like headlines, images, videos, call-to-actions, etc. Facebook will automatically create various versions of the ad by incorporating those elements, to appeal to different audiences and accommodate different placements. In fact, you have an option of adding 30 various assets – 5 headlines, 10 images/videos, 5 text entries for ad captions, and 5 call-to-actions – combining which Facebook will be able to generate up to 6,250 unique combinations of the ad! This tool is available in Facebook Ads manager and Power Editor. The main objectives of this tool include boosting conversions, app installs, and traffic.
Facebook Engagement Custom Audience
Yet another tool from Facebook – Engagement Custom Audience – allows brands to target those who have already engaged with their content. The idea behind this tool is that people are more likely to buy from brands they engage with on social media. This audience could include those who visited your page, those who engaged with a post/ad, those who clicked any CTA button, those who sent a message, those who saved a post, etc. You can also use it as a source to find people who are similar to those who have engaged with your Facebook content. Also, you can let Facebook know how many days you want to go back while collecting the engagement data. This duration could be anywhere from 1 day to 1 year. Moreover, the audience is constantly being refreshed, so you won’t have to edit or create a new Engagement custom Audience unless you want to change the time period or type of engagement.
Twitter Website Tailored Audience
After the most popular Facebook comes Twitter, yet another popular social platform. This platform also offers a similar advertising tactic that can help retarget website visitors, just like in Facebook Engagement Custom Audience. But here, what you will have to do is place a little snippet of code on your website to serve relevant ads on Twitter to people who have already shown interest.
LinkedIn Account Targeting
LinkedIn, one of the most professional social media platforms, offers LinkedIn Account Targeting, a tactic to serve ads on LinkedIn to specific companies to get a brand’s marketing message in front of the employees. With Experience Targeting, you can target decision makers at companies that you would like to deal with. All you have to do is simply upload a list of companies that you would like to engage with, and LinkedIn will match the list against the millions of company pages in their system! This will help apply targeting when you are setting up your next campaign.
If you want to spice up your Social Advertising, consider giving these tactics a try. Keep in mind, testing is important but you don’t want to sacrifice results for tests. Find that balance!