Large eCommerce sites that host hundreds and thousands of pages may have countless SEO issues. If you think investing in content, link building, and paid search will keep your website away from such issues, remember that to keep your website protected, you need to have a process in place so that your site is optimized for search, and brings in a good amount of traffic. Listed below are a few things you must keep in mind to have an SEO optimized eCommerce site.
You must optimize product pages with user generated content
Along with the unique content that you provide with every product, it is vital that you also put up user generated content. This will help you create unique value to users, and more appeal to search engines. Positive reviews on your product pages will definitely build up more interest of new buyers in the product. Up to 90% of buyers admit that reviews influence their purchase decision; so make sure to include them.
You must avoid all forms of duplicacy
Whether it is product descriptions or content, you need to avoid all formd of duplicacy on your site. Reusing manufacturer product descriptions won’t be much helpful for you, in regards to gaining attention of search engines. And, if at all, make sure to use the rel=canonical tag to tell Google which version of the page should be indexed.
You must optimize for long tail keywords
Long tail keywords are very rarely targeted keywords because they don’t earn much traffic in seclusion, but make up bulk of search engine traffic collectively. Most websites will target short keywords, but may not focus on long tail keywords optimization for category, subcategory, and product pages. And, this is an opportunity for you to grab! While a shorter keyword will be searched a million times, a long tail keyword will be search only a few thousand times. But, ranking for a long tail keyword is comparatively easier. And, once you rank, you will easily pick up more traffic targeting these long tail phrases.
You must optimize new product pages
Adding new products to the list is a very common task of eCommerce sites. Make sure that any new product page should be properly optimized. For this, you must make sure that you include a H1 heading tag, a title tag, and a meta description, each including long-tail keywords. Also, make sure to include an alt tag with each image that describes the image with keywords. In addition, create unique content as much as possible to avoid duplicate content, and to also stand out from the many others selling the same product.
You must redirect out-of-stock product pages
With thousands of products that you sell, it is very natural that you go out of stock on certain products. And when you do, you may simply take those pages down, isn’t it? But, that’s a wrong practice because this will create a 404 page that can damage your performance in search results. Instead, you must redirect the URL of these pages to the next most relevant page (and not the home page). This page could have keywords or categories in common – something that can provide value to the users. You could use a permanent 301 redirect is the product is never going to return, and a temporary 302 redirect to tell Google that the page with out-of-stock products should remain in its index.