The best way you can improve domain authority is by generating large number of links that you have earned from high authority publishers. Focus on the word “earned” here, because you can’t buy or exchange links here for good results in the long run. So now, how can you earn links? The only way to earn useful links is by creating content that is interesting, engaging, relevant, and newsworthy to the audience. And for this, you need to get in touch with and persuade the right publishers, which is possible with these three steps.
Developing newsworthy content
Timeliness – You can use tools like BuzzSumo to search for topics that are relevant to the brand that you are building content around. Look for patterns in the content that is most shared. Once you have identified the pattern, check for the data that hasn’t been analyzed there, the perspectives t hat haven’t yet been explored, and what could impact the topic or information. This can help you identify information gaps and serve as great launching points for your content.
Localization – Consider concepts from a geographical angle, which could be the state, the country, the region, or anything else. This can be a success because people love to see the results of their area or space.
Trends – You need to follow the latest trends in your industry if you want to stay ahead. But for this, you need to decide how you are going to filter the topics to reveal insights. You need to make a list of unbiased questions when looking at the data, and then decide on the questions you want to find the answers to and how. Then, you need to consider their significance. If the insights present something new about the topic at hand, you need to decide on the best way to illustrate the story behind the data for potential readers.
Understanding who to target for the best opportunity
Once you know what kind of content you need, you now need to know who you should target to bring your content to a wider audience. The only people who can do this are well-known publishers, bloggers, and influencers. So, how do you know who you should target? First, you will have to check who your competitors are targeting. Look for the highest quality and highest-profile websites where your competitors are being mentioned, and create a list of these publishers. Do this for all your competitors, which will help you get a list of the most popular blogs and websites. These are the people you will be targeting too.
Writing the most effective content
Once you have created a list of potential publishers, start by engaging with them before asking for their help. You could create a Twitter List or Google+ circle through which you can follow their messages. Look at what they post, the topics they write upon, and what all they share on social media. Once you have done your homework, you are now ready to reach out via email. But remember, to create a compelling and well-constructed message, you need to have the following elements in your email. It should have a compelling subject line, include a personalized message, has a concise introduction, and a very clearly standing out reason of your mail. Finally, at the bottom of your mail, you must include links to your website and social media profiles so that the writer can easily research on your business.
This blog is a solution to your content writing issue. And for the rest, you can always hire a professional provider of digital marketing services in Bangalore, who can help you with all your SEO aspects.