Websites come in all colours, layouts, and patterns. Every website uses different resources. This is why the SEO practices used should also be different for different websites, meaning that the SEO approach for your website should be customized. Analyze all the priorities, and see how yours are different from the rest, and accordingly come up with an appropriate SEO strategy.
First of all, you need to know everything about the business, the competition, the budget, the resources, the timeline, and every other aspect of the project that the SEO strategy needs to be designed for.
Once everything is analyzed, pick out the most important things you want to focus upon and list them out. The priorities of your business must be clear in your head before you proceed.
It is always easy to incorporate SEO tactics where there is already momentum into a business that is running at full pace. So, focus on those areas first to build a strong strategy. Next, you can move on to putting additional efforts in the areas that lag behind.
Understanding the competition
You need to know the competition that lies within and out both. Understand which other businesses does your business have to compete with. Also, look for all the drawbacks that you have to compete within yourself to find victory. Find out the realistic chances of competing. Remember that you shouldn’t copy your competitors at any cost. You must instead perform market research into your competitors to see how much of their content is gaining traction and social shares. Focus on their content and targeted keyword phrases, and create your own tactic.
You must analyze your competitors – their content and links. Find out the content that they have that is attracting customers and shares. Check for the number of words in their articles, the number of articles they post each week/month, and the keywords that they use. Analyze your top 10 competitors and create a spreadsheet with the information.
Look back on the history of what has worked earlier and what hasn’t. This information will help you drill down on areas that might be more effective to focus on. This will also let you know the approaches that will probably succeed, and those that will likely fail.
Data about the business goals and expectations needs to be understood. Also, determine a way to monitor the performance and measure goals, to check for the efficiency of your SEO tactics.
So, with all of the above points, we would like to add an 8-step SEO strategy that may help you.
Definng your target audience and their needs
Categorizing keyword research
Finding gaps and opportunities
Spying on your competitors
Customizing an SEO strategy
Must-have SEO recommendations
Prioritizing and summarizing
So, follow these 8 steps, or you can also have a specialist internet marketing company in Bangalore hired to help you with your SEO strategies. But, make sure you have looked into all the details of their experience, reliability, warranty, performance, etc.