Instagram is a great social media platform for artists, models, and anyone who wants to make sure the entire world notices them. But, do you know that it can also prove worthwhile for businesses looking to generate new sales and customers!? Yes, it’s absolutely true! But, only if you do it right. And for this, you either need an online marketing company in Bangalore, or the below mentioned tips.
Nothing can be accomplished on Instagram if you don’t have followers, which is why growing your Instagram following is the first and most important step. You need to get your message in front on like-minded people because the more followers you have, the more potential customers you will be able to reach with every post. So, how do you do this?
Through influencer marketing – Ask an influencer to introduce your company to their audience. You can pay them to do so, or ship a product in return for a post, or offer to share some of their content in return.
Through user-generated content – This helps to build social proof, which is highly beneficial because people are more likely to trust content generated from actual customers, as compared to content generated by the company itself. So, you must try to encourage your customers to post a picture of themselves using your products.
Engaging with your followers
Once you have a list of followers, you need to grab their attention and eventually get them to visit your website. For this, first of all, you need a great bio, because this is the face of your company. Remember to highlight what you exactly do or offer, but also make sure to keep it short and sweet. You must also have a direct call-to-action with a memorable URL, and you can also insert a playful emoji that fits with your content. Next, you can draw people with lead offers. For example, you can offer a piece of free content that will entice people to join your mailing list and drive them through the sales funnel. These could be handouts, checklists, sheets, or templates. No matter what you offer,but make sure to offer value to your customers first; give them something that they will find useful.
Converting followers into customers
Lastly, you need to be able to convert your followers into customers, or else all your efforts go in vain. But, how do you achieve this? It is through your content. You need to analyze which is the best type of content that can help you generate sales. You need to understand that there is a difference between content that gets comments and content that converts. You could use a combination of text, images, and videos to keep people interested. Your content should be exciting and must trigger a response. Creative design and visually stunning images can help obtain a response from the viewers.