How To Effectively Promote Your Blog?

  • July 26, 2018
  • SEO


Which blogger wouldn’t want more traffic, more views, and more likes on his blog? Obviously, everyone wants their blog to be ready by as many eyes as possible, but this is only possible if you make your blog attractive and standing out of the crowd. Everyday hundreds and thousands of blogs are being written on similar topics. How would you get more eyes landing on your blog? You would say by putting in the best creative efforts to write, isn’t it? But, do you realize that Even though you have a well-written blog, it will be of no use if you don’t have a strong promotional strategy? Therefore, along with getting creative, you also need to leverage on different platforms and channels. Here are a few guidelines to help you build up a great strategy to promote your blog and generate more traffic. If you are blogging on a big scale, you can also hire an internet marketing company in Bangalore to help you.

Recreate your old popular blogs

You may have written hundreds of blogs. While some may be of no use now, there may be others that are evergreen. Instead of using your blog just once, and then discarding it, try to repurpose it. Check out your most popular blog posts that generated the most traffic and engagement. Use it again to reach a wider audience and drive more traffic back to it. However, don’t use it just as you had earlier. Make some interesting changes. For example, you can convert it into a presentation, video, or infographic.

Share multiple times of different media platforms

Social media is booming, and almost everyone is on some or the other social media. “Everyone” here includes the readers as well as bloggers. That’s why it isn’t enough to share your blogs just once or twice on social media, because social media updates disappear very quickly from your followers’ NewsFeeds, being replaced by blogs from other bloggers. Hence, you need to share your blog posts many times; for example, every day or alternate days on Twitter; and at least once a week on Facebook, LinkedIn, and Google+. And, you don’t need to post the same blog repeatedly. You can use different text updates, interesting facts, controversial statements, and call-to-actions, every time you post your blog. Also, you can promote using different media like images, GIFs, and other tools.

Make use of Quora to gain attention

Quora is one of the most popular Q&A platforms used by people today. If you haven’t yet, then you must get set to build a profile on Quora and respond to queries that fall into the category you deal with. This will help you gain new audiences, and will influence your presence as a blogger. Also, don’t forget to include a link to your blog, and make sure you have a compelling bio.

While it may seem to be very easy, remember that blog promotion requires lots of efforts and attention to be paid on what’s trending in the market from time to time.

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