Key distinction between Companies that are successful with SEO and those that aren’t

  • July 13, 2013
  • SEO

SEO is the process where a webmaster tweaks his or her site around to get the highest search engine ranking. A large amount of traffic will not come overnight from your efforts. If you want to have your site showiimages (5)ng higher, you need to help the web spiders who determine the rankings.

If the idea is to build community and gain visibility by showcasing your brand, Social Media should be the primary driver. Successful companies integrate Social Media Marketing into SEO strategies and tactics more extensively than companies that struggle with SEO.

Even good link building, vital to an SEO campaign, today requires outreach, writing guest posts, and building relationships. The most important piece of the puzzle which precedes both SEO and social media is content. If you don’t have content or a structure for creating ongoing content, both SEO and social media will not yield the full results you likely expect.

The first way that social media affects SEO is personalized search. Results are based on location and recommendations of your connections. If you are signed in to your Google account, while searching in Google you will be given relevant results that your Google connections have tweeted or +1’d. If you are signed in to Facebook and conduct a search in Bing, you will be given relevant results that your Facebook friends have “liked”.

Take a look at your marketing calendar.

Are there a rhythm and a pattern for communication? Do you plan out your messaging in advance?

If you answered “yes”, then you’re already on the right path. If not, you’re lacking the secret ingredient to a successful Online Marketing campaign: consistency

Success in SEO Company today is no longer about following best practice rules of online copywriting for SEO or building links. Instead it’s based on developing engaging content that helps attract the right type of visitor and will be shared through social media. Social listening tools can be used find specific interests by finding which types of content in the sector are shared well.

Utilizing data from your social media management tools, Google Analytics, URL tracking systems, or other sources can help you evaluate what works and what doesn’t in your timing, approach, or audience segment.

Web site Design:  Is the website based on a modern or an outdated platform?  A modern platform (like WordPress) is fast, more secure, easier to optimize and more flexible when it comes to design. Besides the platform one of the things you need to decide in advance is whether you will keep or change the current design of a website. This is always a tough decision since the look and feel of a website is subjective and what you like as SEO may not be what the client expects.

The author is an experience Website Designer in India working for the leading Web Design Company in Dubai, he has the expertise to offer advice on the best SEO strategies. Looking more information on Online Marketing? Check out our website at []




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