How Is Local SEO Beneficial?

  • May 3, 2017
  • SEO


Local SEO is an effective way to market your business online so that you can promote your products/services to local customers. It involves optimizing your website to ensure that it ranks high in local search queries that include your city or postal code. You can get your site ranked on search engines and business directories by using a variety of Local SEO strategies. Millions of people use local search every day to find local businesses in their area; and if you rank high, you are sure to increase the chances of getting found by these potential customers. Here are the many reasons that Local SEO can prove beneficial for your business.

Ranking on SERPs

Optimizing your content for local search will instantly boost up your chances of ranking higher on SERPs. Then, even in cases when users search for a related keyword without a location, your local optimization will ensure that your site shows higher on SERPs than it may have otherwise. After all, search engines like Local SEO.

Ranking on directory listings

Although Google is one of the most preferred search engines for searching something, it is not the only one. Many people also search for businesses on directories and listings that list businesses by location and type. Local SEO can help increase your search rankings on these listings and give information about your organization to more number of audiences.

Catering to target audience

Millions of people are searching for local businesses where they can find their preferred products/services. Some of these people know a specific business name they are looking for, while others do not. By using local search tactics, you can position your business better and promote your brand in front of local customers when they are searching for your type of business. This ensures that your business service area is optimized for your target market, thus increasing your ranking and reducing competition.

Increasing usage of mobile devices

Although people are still using print advertisements, but more and more people are shifting to the internet to find information about local businesses. Local newspapers have lost almost 80% of their readership recently. These 80% of readers and more are turning to the internet for local information. And, people are using computers, laptops, smartphones, and may other gadgets to access the Web today. In fact, mobile searches have surpassed desktop searches today. Therefore, you must focus on building local SEO to cater to all these searchers.

Displaying online customer reviews

Businesses survive better through word of mouth. Same goes for the online audience too. When people are searching for a particular brand, product, or service, and they come across positive reviews about your business online, they will be attracted to your company, which will in turn increase your business’ online reputation.

Getting listed on Google My Business can help increase your chances of showing up in local search results on Google. And, with only 44% of businesses having claimed their Google My Business local listing till date, you have an open door to success while the competition is low! Hire a professional and expert SEO company in Bangalore to help grow your business by having your company known to more people. You can increase your company’s overall ranking on major search engines with proper Local SEO targets.

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