Why Should You Opt For A Responsive Web Design?


Responsive Web design, once a luxury, is not a necessity. With smartphones becoming the critical device for searching, browsing, and eCommerce, responsive Web design is a must to cater to all such audiences. Almost 60% of all searches and purchases done online are from smartphones!

Remember, a poor mobile experience means your brand reputation gone down. If a user doesn’t feel satisfied after coming to your site through his mobile device, he is never going to return to your site. Moreover, they may even post negative reviews about your site online, which means further damage done to your brand. This has made responsive Web design now standard among Web designers and developers. With Google’s mobile-first index, responsive design is now a crucial part of SEO.

Failing to come up with a good responsive Web design will have you losing out on first-time and repeat customers, increase bounce rates on your site, decrease Web traffic, increase negative reviews online, and thus, lose out on sales. To avoid all of this, you need a reliable company who can deliver the best of all solutions – Web designing, Web development, marketing, and SEO. This is why you need to look for a professional and experienced digital marketing company in Bangalore to help you.

Responsive pages load faster

If your site takes more than 3-5 seconds to load, you are losing out on more than 50% of your visitors. They will immediately bounce back and into your competitor’s site that is loading faster. Thus, speed is a significant element of any website. Optimized page load speed will satisfy visitors and may brign them to your site again. This is why your website should be mobile-friendly and responsive to load quickly on smartphones.

Not having a responsive page reduces ranking position

Google wants to make search experience amazing for its users, which is why it keeps coming up with newer algorithms all the time. Thus, user behavior and visitor statistics on your pages matter a lot! How users behave on your page helps Google understand how useful or futile your page is, which will affect its ranking. If users are not staying on your site for long, it will indicate to Google to mark off your page from the top of SERPs.

Not having a responsive site can have you losing out on customers and sales

Since April 2018, Google has implemented mobile-friendliness as a crucial ranking signal, along with its mobile-first indexing. So, if your site is not optimized for mobile, your site is sure to be outranked by competitors who have focused on such optimization on their site. So, get ready to lose out on customers and sales, while helping your competitors to gain all of them.

Not having a responsive site can bring up duplicate content issues

Many companies today are using separate desktop and mobile versions of their site. While this seemed useful earlier, it isn’t now. Today, the same content on two versions of your site can be seen as duplicate content. Google bots won’t consider your two versions to be a single brand. For them, any distinct URL is a unique page/site.

When your website loads faster and fits well into a smartphone screen, it is going to improve user experience, and ultimately your position. Thus, you must adopt responsive Web design into your strategy to make the Web a better place, both for you and your visitors.

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