If done in the right way, blogging can help position your website on the top of SERPs by answering your customers’ queries with relevance. Now here, the right way means incorporating the correct SEO tactics that can bring you opportunities to rank in search engines and bring customers to your site. Optimizing your blog posts means making your website visible when keywords associated with your products/services are entered into the search fields of search engines. Here are some of the best SEO tactics that you can include in your SEO strategy to boost traffic on your site. And, every professional digital marketing company in Bangalore is definitely going to agree to this.
Number and type of keywords
You must concentrate on only one or two long tail keywords for your blog post. Here, we need to break up this statement into two points – first, why only one or two keywords; and second, why only long-tail keywords. For the first part, you need to know that you shouldn’t be incorporating lots and lots of keywords into a single blog post, no matter how important or relevant. If you do so, it will be considered as keyword stuffing, thus leading you to penalty. This is why you should focus on only one or two of the most important keywords, and frame your blog post around them. Now for the second part, longer keywords focus on specific goals of your audience. Keywords with one or two words will make for a random search, but keyword phrases will be more specific, and will generate the perfect type of traffic – likely being visitors who convert.
Now you know which keywords you need to use in your blog, but do you know how to use them right? You need to know the best parts of your blog posts that you need to include these terms in so that you can rank higher. The five most important assets of a blog post include the URL, title tag, headers, body, and meta description.
The URL determines what your content is about in the eyes of both search engines and visitors. So, optimize your URL and create a unique one with keywords placed strategically to grab attention.
The title tag will be another important asset to determine what your content is about, so include your keyword there. And, make sure to include it in the first 60 characters of your title, after which your title tag may be cut off by Google in its SERP’s display.
Including keywords in your headers is another great idea to grab the attention of the readers, as this is what they will look for while skimming the content, before actually reading the entire blog post.
You need to mention your keywords at a normal rhythm within the body of your blog. However you write, the keyword inclusion should look natural and friendly; not forced.
The meta description provides additional details about the content in your blog post. So, make it engaging, attractive, and satisfactory by including keywords there.
As mentioned above, the URL must contain keywords as it helps readers and search engines understand what your content is about. But, this is not it. The URL also categorizes the different pages of a website and helps visitors understand where they are on the website, and how to access other pages on the site. So, structure and optimize your URL in such a way that it makes it easier for search engines to identify exactly what information searchers can access on different parts of the blog or website.
Only-text blog posts can become very boring. You should include relevant images within the body of your blog post to maintain interest and add more relevancy to your content. But, because search engines cannot read images, you need to make sure to add alt-text to all your images, which will tell the search engines what your image is trying to depict. The right kind of alt-text additions can help images rank higher on SERPs, and thus higher ranking of the blogs. You may also add keywords in your alt-text for better ranking opportunities.
Internal linking can help users gain easy access to other pages and blogs that are in relation to the current topic. Link to other similar and relevant topics to boost the interest of your audience, and increase the time-on-site by encouraging them to read more blogs in a single visit. In this way, not only will your time-on-site value increase, but you will also be able to provide more information to your visitors.
Incorporate all of these best practices into your content strategy and see how it makes a difference! Or, hire a professional digital marketing company in Bangalore to help you with the task, while you concentrate on other important duties.