SEO is one of the most crucial tasks for every online business. If you don’t adhere to the SEO rules, you won’t be able to gain a good ranking on SERPs, which means no visibility, and thus no business. However, SEO is not a one-time task. Apart from following the current SEO rules and trends, you also need to stay updated with the changing trends, and keep following them constantly to maintain or boost your position. While this may sound easy, it actually isn’t, which is why it is advisable to hire a specialized digital marketing company in Bangalore for the job. Nevertheless, if you still want to do the task on your own, here are some of the most crucial SEO tasks you must focus on in 2018.
It goes without saying that the internet is flooded with smartphone users. Mobile searches have been outdoing the number of desktop searches over the years, and the numbers will also be strengthening in the future. This is why you need to continue focusing on your efforts on mobile optimization if you have a mobile-friendly SEO strategy for your site. And, if you haven’t yet devised a plan to optimize your site for mobile, you are in for great trouble. Google now considers mobile-friendliness as an element to rank websites on SERPs. So, make sure your website is mobile-friendly.
Everyone wants to reach out far and wide to gain a larger set of audience. But, in the process of attracting the national and international audience, what we tend to forget is the local audience, who can in fact bring in much more business than we can expect. Local SEO is one of the prime SEO tasks you must be focusing on this year to reach out to your local people and be useful to them.
In-depth competitor research
Earlier, SEO was all about keywords, which is why people just looked into the keywords that their competitors were using, and then planned to use them strategically too. But now, SEO is about much more. You need to get more strategic with everything – right from competitor research to planning your own website design and optimizing it. So now, along with researching for keywords, you also need to look into your competitors’ games and figure out the campaigns they are running.
Segmenting target search terms into groups or clusters relevant to each page of the website is what keyword clustering is about. After keyword research, you must cluster your keywords into small groups and spread them across pages of your website to achieve higher ranking in SERPs. While this is not a very popular SEO tactic today, it is definitely the future. However, it is a risky business and not always rewarding; in fact, it could also lead to a risk of failure. This is why you can ask a professional digital marketing company in Bangalore to help you for the same.