Keywords, while were the most important for SEO earlier, are not as much today. But, this does not kill the importance of keywords altogether. One needs to do a keyword research and then use appropriate keywords in the right places for maximum effect. This will help answer the questions of what users are searching for, which will in turn bring you to the notice of Google, and thus boost up your rankings in SERPs. Thus, keywords play a very important role in growing organic traffic.
Now, you may ask why it is important to target only one keyword with a single piece of content, when you can target multiple numbers. It is definitely unwise to focus on only one keyword, as this forces you to lose out on almost 90% of the opportunity. Keyword clustering can help maximize the number of keywords your content can rank for. Let us take a look at how.
Before we start clustering keywords into groups, we need a dataset of keywords from which you can group from. Thus, you need to find every possible keyword from every different source, but make sure they are all relevant and long-tail. This could lead you to anywhere on average between 1000-5000 keywords! The sources you can go to could be your competitors, third-party data pools, ‘Auto-complete suggestions’, and ‘searches related to’ from Google. You can also brainstorm your own ideas, and mix up keyword combinations. You need to be so extensive that you won’t have to look back to find any more keywords midway.
Breaking up keywords
Now, next is term analysis. For this, you need to break each keyword into component terms to see which terms are the most frequently occurring. This strategy will help you group your keywords more effectively. Now from the group, you need to highlight the terms that are most important, which can then be used to create the best content strategies – content that will rank high and bring in the most traffic to your site. Narrow down the list by removing any negative or unimportant keywords. Once you have the final list, organize them into broad topic groups.
To make the best keyword groups, you need a deep understanding of who you are targeting, and good judgment to make tradeoffs, along with good intuition. Start with the most niche topics that have the least overlap with other topics. This means that you need to start with the most narrow and specific groups first.
So there! You have successfully taken a list of thousands of keywords and grouped them into relevant keyword groups. Now, with these keyword groups, you can create optimized content around them, taking dozens of them, and planning to acquire more organic traffic. However, if all of this seems a little too much for you to do, you can hire professional digital marketing services in Bangalore to help you out, not only for the keyword or content part, but for evey other digital marketing solution.